The small case on digitization

Kanika became really interested in digital about 6 years ago when she worked with a charity shop to improve the ways in which they could recruit volunteers and encourage them to stay longer. The shop-owners still used paper application forms but were looking to recruit nearby students who all apply to jobs online or through social media. She helped set up an online application portal and an incentive scheme. Applications went up 400% and the charity shop’s sales went up by 100% and it showed how such a simple bit of technology can make a huge impact to a business. In her career, Kanika has continued doing the same thing at a much larger scale – she has worked with one of India’s largest banks to transform the way they will be working in 2020 using digital.